3:00 PM BST
Webinar Description: (40-minute presentation / 20-minute Q&A)
In this webinar, we examine strategies to help maximize opportunities
when it comes to targeting consumers in the wake of the coronavirus crisis.
The webinar will draw upon research conducted across eighteen countries surveyed both in April and May to
determine how consumers are thinking and behaving and how this is evolving
and crucially, want this means for your brand. The webinar will examine
what strategies you need to adopt now and in 2021.
How to successfully navigate through COVID-19.
Insights from 18 countries that were surveyed in both April & May.
How and why have consumer need states changed.
Build "better" practices that are resistant to change and uncertainty.
Mike Hughes has over 13 years’ experience analysing consumer trends,
attitudes and behaviours and currently heads up the research and
insight division at FMCG Gurus. Mike has a particular interest in
highlighting how consumer attitudes and behaviours can often
differ and what the true meaning of trends are for the industry.
As Marketing Manager of FMCG Gurus,
Will is responsible for managing the day to day
marketing tasks ranging from implementing campaigns, PR, to managing
content on socials and the website. Understanding the business and the industry is key
to providing innovative ideas and producing quality content.
This report examines the findings of FMCG Gurus COVID-19 survey series that was
conducted in April and May 2020.
Understand how consumers plan to improve their health in the wake of COVID-19.
Determine what ingredient and product claims will be most influential on shopping behavior.
Examine how shopping habits are evolving and the implications of this.
Recognize how attitudes and behaviors towards sustainability claims will evolve and why this is.